The Stronger the Boycott, the Thicker the Hype
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Bump it!The New York Times (9/6/16) featured a profile of Driscoll’s, described by reporter Stephanie Strom as “the family-owned berry juggernaut.” “No other company in the world grows berries exactly like these,” readers were told. “Driscoll’s is betting that once consumers know why its berries are distinctive they will demand them by name,” readers were told.
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- Submitted by: Love Knowledge
- Category: Media
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